Xperia and Vivaz, Fate of Sony Ericson Changed

Sony Ericsson can be relieved. The financial performance of those who had negative now showing signs of revival, among others thanks to its smartphone products quite successfully.

Vendor joint venture, the Swedish-Japanese managed to record profits of U.S. $ 28 million in the first quarter of 2010. This is great progress since the first quarter of 2009, Sony Ericsson suffered massive losses, amounting to 293 million euros.

Sony Ericsson's resurrection is not separated from their smartphone gelontoran ciamik enough, for example X10, and Vivaz Xperia. Two smartphone was quite successful in the market.

"Both models have been well received by customers in the global sphere," said Bert Nordberg, president of Sony Ericsson as quoted from TechRadar, Saturday (17/4/2010).

In addition to being a success in the smart phone segment, increasing the financial performance of Sony Ericsson is not free from corporate restructuring program. They have done thousands of layoffs to cut costs.

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